Privacy and Cookie Policy

We at Actual Group are committed to protecting your privacy and understand that when you give personal information to us that you expect and trust us to take proper care with it. This Privacy Policy explains the data we store about you, how we use it, and your rights to see the data we hold about you. If you have any queries concerning the personal data we hold or our processing of such data, please do not hesitate to contact us.

The information we collect and how we use it.

1.1. Email correspondence with you will be stored for reference. We do this for monitoring the service that we give to you and any customer complaints.

1.2. Telephone calls with you may be recorded by voice or transcript. We do this for monitoring the service that we give to you and any customer complaints.

1.3. We may use your details to contact you with our own marketing messages. Every marketing message we send will have an option to opt-out if you no longer want to receive them.

Who we may disclose your information to.

We will not disclose your information to any third party for marketing purpose unless you agree otherwise.


To use our website you will need to have cookies enabled on your web browser. We do not use or create cookies that can be used by them selves to identify you.

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value.

The two types of cookies are used on this website are:

  1. a) Session Cookies – temporary cookies that remain in the cookie file of your browser until you leave the site.
  2. b) Persistent cookies – remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

Session cookies are used:

  1. a) To allow you to carry information across pages of our website and avoid having to re-enter information.
  2. b) To allow you to maintain a shopping basket

Persistent cookies are used:

  1. a) To remember who you are so you do not have to login on a return visit.
  2. b) To allow you to maintain a shopping basket if you are not logged in as a registered user.
  3. c) By Google Analytics, a third party service provider. We use Google Analytics to collect information about how visitors use our website. The cookies they set do not collect information that identifies the visitor. All information collected is aggregated and therefore anonymous. We used this information to improve our website and your shopping experience.

By using our website, you agree to us placing cookies on your computer, or device.

You can find out more about cookies by visiting

Your rights.

You have the right to access the personal data that is held about you. To obtain a copy of the personal data that Actual Group holds about you please write to us at the following address:

Unit 1, New Walthambury House, Anglia Way,
Braintree, Essex, CM7 3RG